Prioritizing protecting people and their interests has become on the forefront during the pandemic as strategy has had a season of impetus. Brands have embedded the sale of completely different products and services from their own for purchase at an increasingly high rate that we often do not notice now. Hotels have offered their pillows and sheets for purchase, and at times immediately upon reservation offer rental cars booking. Airlines have included trip cancelation and travel insurance in the purchase process for years and numerous have included covid-19 coverage in their ticket price.

In creating solutions, breaking through to provide necessities in people’s lives I am reminded of Maslow’s hierarchy of human needs. He surmised that one cannot achieve the higher level needs until the most basic human survival needs are met, and these include food and water, sufficient rest, clothing and shelter, overall health, and reproduction. Secondly, safety needs must be met and these include protection from violence and theft, emotional stability and well-being, health security, and financial security. …

Andrew Jernigan

Began the digital nomad life 20 years ago, one of founders of Insured Nomads Passionate about justice, and active with Not For Sale. @NFS

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store